Blar i NTNU Open på forfatter "Dodero, Gabriella"

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    • In Need of Creative Mobile Service Ideas? Forget Adults and Ask Young Children 

      Kuzmickaja, Ilona; Wang, Xiaofeng; Graziotin, Daniel; Dodero, Gabriella; Abrahamsson, Pekka Kalevi (Peer reviewed; Journal article, 2015)
      It is well acknowledged that innovation is a key success factor in the mobile service domain. Having creative ideas is the first critical step in the innovation process. Many studies suggest that customers are a valuable ...